Privacy Policy

Hallmark Cards Australia Limited ("Hallmark") take your privacy very seriously. This Privacy Policy describes exactly how Hallmark uses personal information regarding its customers.

Personal information means information that would allow a specific individual to be identified or information that can be directly associated with an individual ("Personal Information"). For example, this includes your name, postal or email address, telephone number, credit card number, demographic information, photos and purchasing history. Personal information does not include aggregate information (data about a group or category of products, services or customers, from which individual customer identities have been removed). For example, information about how you use this site may be collected and combined with information about how others use this site, but no Personal Information will be included in the resulting data. Likewise, information about the products you purchase may be collected and combined with information about the products purchased by others.

Aggregate information about product purchases helps us understand trends and customer needs. Except as specifically described in this Privacy Policy, Hallmark does not sell, rent or share such Personal Information with third parties.

If you have questions or concerns, please contact us.

By using our Service, you consent to the collection, use and disclosure of Personal Information in the manner described below. We reserve the right to change this Privacy Policy at any time. We will alert you that changes have been made by indicating at the top of the Privacy Policy the date that it was last updated. Changes to our policy will be prospective only and will only apply to you if you accept them. Please check this page from time to time for changes to make sure you are aware of our latest privacy practices.

In this Privacy Policy, you will find the answers to the following questions:

What Personal Information does Hallmark Collect?

Personal Information may be requested whenever you choose to use the services on this site. The type of Personal Information we may request will be tied to the type of service you are using.

How does Hallmark use Personal Information?

Our primary goal in collecting your Personal Information is to provide you with a personalised, relevant, user-friendly experience on this site. Here are the ways we use Personal Information to enhance this experience:

Customer Communication

We use Personal Information to communicate with you regarding the services you request and to inform you of site improvements. We use your email and mailing address to inform you of site improvements and provide you with the services you request.

Customer Satisfaction

We use Personal Information to make your use of this site more enjoyable. For example, we know where to email you to let you know your photos are ready for pick up at the Hallmark warehouse you previously selected or on-line. We can also use Personal Information to present you with the right set of albums in your password-protected account.

Customer Convenience

We use Personal information to provide you with the convenience of easy access to the services you request. When you choose to use the site for purchasing photo merchandise, we will ask for credit card information and your mailing address. We will ask for final confirmation before charging your credit card. We may also collect Personal Information to make purchasing an easier and better experience for you. For example, if you give us permission to keep your billing information, you won't have to fill out the shipping and billing address each time you make a purchase on the site.

What is Hallmark's Email Policy?

Opt Out

When you register on the site you will be given the opportunity to opt out of receiving any communication from us other than that required to process your registration and inform you of progress of subsequent orders.

Email Reminders and Opt In

In order to receive email reminders from Hallmark you must opt in to receive communications from us. If at any point you decide to opt out we will not be able to send you any more reminders.

External Links

We may provide links to other websites or resources from time to time. These links are provided for your convenience. We do not endorse the contents of those websites, are not responsible for the availability of these websites and will not be liable in any way for any loss or damage which you may suffer by using those websites. If you decide to access linked third party websites you do so at your own risk.

With Whom does Hallmark Share Personal Information?

The Personal Information you provide to Hallmark is only used for the purpose of providing you the services you request at the time that you request them. We only share Personal Information with the third parties in order to provide you with the services you request. For example, this includes the technology providers, credit card authorization companies, merchandise distributors, delivery companies and vendors that process our outbound email communications.

Personal Information is provided to these third parties solely for the purpose of providing you the services you request when you request them.

Third parties do not store, retain, access or otherwise use Personal Information other than as necessary to provide you services you request. We will also disclose Personal Information if a law, regulation, search warrant, subpoenas or court order legally authorizes us or requires us to do so or to protect Hallmark's rights or property.

Who Sees Your Photos After They Have Been Posted?

Hallmark employees or employees of Hallmark that perform the services you request may see the Personal Information you provide and/or your photos while they are uploaded, developed, scanned or printed. In addition, your photos and/or the Personal Information you provide may be seen by Hallmark employees or Hallmark employees in order to evaluate, validate, or correct problems with the services you request.

Does Hallmark use "IP Addresses" and Cookies?

Hallmark uses IP Addresses and Cookies in limited ways, as follows:

IP Addresses

An IP address is literally your computer's address and is a unique identifier, allowing online information to be sent to the right place. We use IP addresses to better understand the customer database. We use your IP address to help diagnose problems with our server and to administer our Web site. Your IP address is also used to gather broad demographic information such as geographic distribution of our customers. We do not intentionally link your IP address to the Personal Information you provide.

Hallmark Cookies

The job of a cookie is to record only information you volunteer to us when you use the site. Cookies are tiny files placed onto the hard drive of your computer the first time you visit the site that enable our server to recognize or "remember" who you are next time you come back. Hallmark cookies are not tied to Personal Information. Currently, Hallmark intends to make only limited use of cookies for the purpose of delivering content. For instance cookies may be used to retain your personal preferences, hold session information for a "shopping cart" or save your password so it doesn't have to be re-entered each time you log in.

Advice on Limiting Cookies

You always have a choice with respect to cookies. By modifying your browser preferences, you can accept all cookies, be notified when a cookie is set or reject all cookies. If you choose to reject all cookies, your site experience may be affected, but you will be able to use the site. Please consult your browser instructions for information on how to modify your choices about cookies.

Does Hallmark use Web Logging?

We use a software technology called Web Logging to help us better manage content on our site by informing us what content is effective. Web Logging allows us to track the online movements of Web users. Web Logging is not tied to users' personally identifiable information.

Does HALLMARK Track the Opening of HTML Emails?

We use page tracking in our HTML-based emails to let us know which emails have been opened by the recipients.

What are the Safeguards and Security Procedures in Place to Protect Your Information from Loss, Misuse, or Alteration?

Your Personal Information on our service is password-protected. We strongly recommend that you do not give your password to anyone and that you change it every 3 months. You may edit the Personal Information that resides in our database by using your Hallmark membership number and password.

If you are using a public computer (public library, school computer, etc.) or a shared computer (family computer, roommate's computer, etc.), we strongly recommend that you sign out of the site and close your browser before getting up and moving away from the computer. This will prevent others from accessing and using the site with the Personal Information you provided. Please note that since our customers must be Hallmark members, individuals under 18 are not eligible to be customers of the site.

The Hallmark website employs SSL and AES - specialised encryption and security technology - to protect the Personal Information you provide. We also regularly test the website for vulnerabilities and utilise intrusion detection systems which provide real-time alerts to guard against potential security breaches. In addition, we limit access to Personal Information to only those employees who need it to carry out their jobs.

HALLMARK will never ask you for your personal information in an unsolicited phone call or in an unsolicited email. You will only be asked for your name and email when you initiate the contact and only if your name and email are necessary to correct a service problem.

How can You Access the Personal Information You Provide to Update or Correct it?

To update or correct the Personal Information you provide, you must enter your email address and password to access our database. Personal Information may be edited at any time.

You can also cancel your use of the site by contacting info@hallmarkcards.com.au. If you request cancellation, Hallmark will, subject to the last sentence of this paragraph, remove any and all content (photos) or other Personal Information from the site, and your photos may not be accessible to you even if you choose to rejoin or reactivate your account at a later date. Information necessary for the purposes of maintaining business records regarding a cancelled account will be retained only in accordance with applicable law.

Links from the Site

If you click away from this site to visit the site of any third party sponsor, you may be asked for Personal Information in order to purchase or use products and services offered. These companies have their own privacy and data collection practices. As described above, HALLMARK has no responsibility or liability for these independent policies. You should therefore review their privacy policies carefully if you have concerns about how Personal Information may be used.

Notification of Change

If we are going to use Personal Information in a manner that is different from that stated at the time of collection, we will notify you via email. You will have a choice as to whether or not we use Personal Information in this different manner. In addition, if we make any material changes in our privacy practices that do not affect the Personal Information already stored in our database, we will post a prominent notice on the site notifying users of the change. We may also email users notifying them of the changes in our privacy practices.

Contacting Hallmark

If you have any questions about our Privacy Policy, the practices of this site, or your dealings with this site, you can contact us at:

Australia New Zealand

Hallmark Cards Australia Limited

10 Caribbean Drive


Vic, 3179

Australia or Hallmark Cards New Zealand Limited

Ground Floor, Block B, Avanti Finance Centre

65 Main Highway

Ellerslie, New Zealand